About DGM103 — Strategic Social Media Marketing

This course focuses on teaching students how to effectively use popular social media platforms for marketing purposes. It covers the latest developments, best practices, and conceptual frameworks in social media marketing (SMM). SMM has become a crucial aspect of business, offering career opportunities and important benefits to marketers. However, navigating social media can be challenging due to unwritten practices and etiquette. The course explores the rules of engagement in social media and the norms that govern interactions. It also emphasizes the precise targeting of audiences and the wealth of behavioral data available in SMM. The course delves into various social media platforms, their marketing uses, and incorporating paid advertising and influencers into the strategy. It teaches the importance of content marketing, including blogging, podcasts, webinars, and storytelling to build a brand. Visual elements such as images and videos are also discussed as powerful marketing tools. The course explores conventional publishing methods adapted for online distribution and the significance of social conversations and virtual communities. It recognizes the impact of the mobile era and the need for appropriate metrics to measure the success of SMM campaigns. The course addresses the selection of tools and organizational challenges associated with managing social media marketing. Lastly, it emphasizes the importance of developing a solid SMM plan to improve the chances of success.

Prerequisites

A Windows-based PC that meets the requirements outlined on the following web page:

https://www.ciat.edu/student-resources/system-requirements/a