Digital Marketing

Unlimited potential for creativity, growth, and impact.

In today’s fiercely competitive business world, marketing plays a pivotal role in determining the success of any company. It’s not just about promoting products and services; it’s about creating brand recognition, driving sales, and engaging with customers in meaningful ways. If you’re someone who enjoys strategic thinking and creative problem-solving, then a career in marketing could be your perfect fit.

At CIAT, our Digital Marketing program propels you into the heart of this dynamic industry, offering not only cutting-edge knowledge but also the practical skills needed to thrive. Our curriculum is designed to immerse you in the latest industry standards and practices, ensuring that you’re well-prepared for the challenges of the digital age. Through hands-on experiences, you’ll gain invaluable insights and develop a solid foundation in the principles of digital marketing.

Upon completing the Associate of Applied Science in Digital Marketing program, you’ll emerge as a competent and well-rounded professional, ready to tackle the complexities of the digital marketing landscape with confidence.

Enroll today to invest in your future and secure your path to success as a digital marketing professional. A career in data can offer:

  • Variety
  • Career Growth
  • Creativity
  • Advanced Job Responsibilities
  • Continuous Learning
  • High Earning Potential

Join a fast-growing profession:

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations, according to the U.S. Bureau of Labor Statistics. About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade.

Are you interested in Digital Marketing?

At CIAT, we are here for you on your journey to success, and it starts with answering your questions. Let us connect you with the information you need to navigate your next steps.

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Is Digital Marketing right for me?

Take our career quiz to discover career paths that match your style and interests.

High Demand
High Demand

Digital marketing skills are in high demand across industries as businesses increasingly rely on digital channels to reach and engage their target audiences.

Variety
Variety

Digital marketing encompasses various disciplines, including social media marketing, content marketing, SEO, PPC advertising, email marketing, and analytics - this variety allows you to explore different areas of interest within the field and develop a diverse skill set.

Creativity
Creativity

Creativity is integral in digital marketing roles as it helps capture audience attention and drive results. Whether it’s crafting engaging content, designing eye-catching visuals, or developing innovative campaign strategies, digital marketing offers ample opportunities for creativity.

Explore Digital Marketing Programs

Associate's Program

AAS in Digital Marketing

  • Program Length: 1 - 2 Years

  • Courses: 17

  • Credits: 64

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Digital Marketing - Frequently Asked Questions

Digital Marketing is a dynamic field that involves promoting products, services, and brands through digital channels. It's a strategic approach to creating brand recognition, driving sales, and engaging with customers using online platforms, combining creativity, technical skills, and analytical thinking.

Consider digital marketing if you:

  • Enjoy creative problem-solving
  • Are interested in technology
  • Like analyzing data
  • Want to create compelling content
  • Enjoy strategic thinking
  • Are passionate about brand storytelling

CIAT offers a career quiz to help you determine if this path matches your interests and skills.

Digital marketing professionals:

  • Blend creativity with technology
  • Drive business growth through online strategies
  • Create engaging digital experiences
  • Analyze and optimize marketing campaigns
  • Adapt to rapidly changing digital landscapes

Key skills include:

  • Creativity
  • Analytical thinking
  • Technical proficiency
  • Strategic planning
  • Content creation
  • SEO knowledge
  • Social media marketing
  • Data interpretation
  • Communication
  • Brand strategy
  • Campaign management
  • Digital advertising

The total cost of your program will depend on factors like program length, number of credits, and any applicable scholarships or transfer credits. Our Admissions and Financial Aid team will provide a personalized estimate based on your situation.

The first step is to connect with one of our Admissions Advisors. They'll learn about your unique goals and needs and help you determine the right program path. From there, you can quickly complete our streamlined online application, submit any required documents, and explore financial aid options - all with personalized guidance.

CIAT accepts up to 75% of eligible credits earned from previous institutions, including community colleges, technical schools, and 4-year universities. Our admissions team will evaluate your official transcripts to determine how many credits can be transferred to your desired program.

In addition to standard college coursework, we also accept credits earned through military training, industry certifications, and general education platforms like CLEP, Straighterline, and Sofia Learning. We aim to help you maximize the value of your past educational investments.

CIAT proudly offers military tuition assistance and benefits to service members in the Army, Navy, Marines, Air Force, and Coast Guard. This includes GI Bill® benefits, Veteran Readiness & Employment (VR&E), VA STEM Scholarship, VA Yellow Ribbon Program, Active Duty Tuition Assistance, MyCAA Scholarship Programs, and more. Our financial aid experts will work with you to maximize your available funding.

CIAT students have access to a variety of federal aid options, including:

  • Pell Grants: Need-based grants that provide up to $6,895 per year and don't need to be repaid.

  • Federal Direct Subsidized Loans: Need-based loans where the government pays the interest while you're in school.

  • Federal Direct Unsubsidized Loans: Loans where you're responsible for the interest, even while in school.

  • Federal PLUS Loans: Loans available to graduate students or parents of dependent undergraduate students.

Have more questions? Reach out today and admissions advisor will answer any other questions you have!

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Combining Left and Right Brain Skills

Digital marketers have a diverse set of skills that encompass creativity, technical proficiency, analytical abilities, and strategic thinking. While creativity can help marketers devise innovative campaigns, craft engaging content, and develop unique strategies, digital marketing also involves analytical skills, strategic thinking, technical proficiency, and the ability to interpret data.

Here's how creativity intersects with various aspects of digital marketing:

  • Communication
  • Content creation
  • Campaign ideation
  • Critical thinking
  • Problem-solving
  • Brand differentiation
Left and Right Brain Skills

Career Opportunities in the field of Digital Marketing

These are just a few examples of digital marketing roles. As the field of digital marketing continues to evolve, new opportunities continue to arise. Each role may require different skills, experiences, and areas of expertise, but all contribute to the overarching goal of reaching and engaging audiences online to drive business growth.

Entry Level:

  • Marketing Coordinator
  • SEO Assistant
  • Email Marketing Coordinator

Mid Level:

  • Marketing Manager
  • Marketing Automation Specialist
  • E-Commerce Manager

Senior Level:

  • Marketing Director
  • Chief Marketing Officer
  • Digital Marketing Consultant
CIAT Career Services

CIAT’s dedicated Career Services department customizes support to your unique career goals.

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Earning Potential Chart

Earning Potential

The potential to earn a top salary is high in the field of digital marketing. According to the U.S. Bureau of Labor Statistics, the median annual wage for marketing managers $157,620 in May 2023.

Ready to Get Started?

Request an appointment with one of our Admissions Advisors for personalized guidance on building your education plan. You’ll be able to book an appointment instantly for a time that fits your schedule.

Enrollment Deadline - March 8th, 2025

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GI Bill® is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at https://www.benefits.va.gov/gibill. CIAT is approved to offer VA benefits. *Financial aid is available for those who qualify. *Students are encouraged to take certification exams while actively enrolled in their Certificate or Degree program. Unlimited certification exam attempts expire 180 days after graduation. Select exams are not eligible for unlimited retakes - see certification exam policy for details. Certifications or courses may change to address industry trends or improve quality

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