DGM102 — Digital Marketing

AAS in Digital Marketing
  • Course ID: DGM102
  • Course Credits: 4

About DGM102 — Digital Marketing

This course is designed to provide students with a comprehensive understanding of digital marketing, focusing on strategy concepts. It emphasizes the practical application of digital marketing principles and how they can be integrated into other marketing and business courses. The course covers various topics, including the digital marketing landscape, building an effective online presence, search engine marketing, social media marketing, display and mobile advertising, email marketing, content marketing, and customer relationship development. By the end of the course, students will have the knowledge and skills to effectively navigate the world of digital marketing and apply strategic approaches to attract and retain customers.


Prerequisites

A Windows-based PC that meets the requirements outlined on the following web page:

https://www.ciat.edu/student-resources/system-requirements/

Address

401 Mile of Cars Way #100, National City, CA 91950

Phone

(877) 559-3621

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